Social Media Marketing By means of Twitter and Facebook Produces Improved Website Performance

Twitter and Facebook are essentially social networking applications or websites that are designed to link up acquaintances, families, business professionals and more. Facebook of course is a full-fledged social networking website, while Twitter is what is familiar as a micro blogging or tweeting site. It is worth a mention here, that Facebook is one of the leading online platforms produced to come across, reach, chitchat, update statuses, play games and in general have a good time with your friends from within your homes. Several other sites also provide service to buy Facebook fans, get extra traffic from Facebook, get Facebook likes, traffic from Twitter and so on.

Started in early 2004 by Mark Zuckerberg and his associates from their dormitories, membership to Facebook was at the outset limited to students of Harvard University. Once the platform began gaining popularity, membership was opened out to other colleges in the Boston region, going on to students from high school and is at the moment open to any person over the age of 13. Now, with a rating done in July 2010, Facebook has more than 500 million users and an increased rate of Facebook Marketing with people actually teaching how to efficiently do marketing on Facebook!

Now, if we are familiar with the idea of marketing, we are mainly trying to sell or endorse a product to an audience with a hope of amplifying sales for our product and in turn causing revenue, repeat business and word of mouth hype also. This promotion may be directed towards a single set of persons or a mixed group. For instance, a business selling cold cream aiming to make its name in the market will perhaps want to pursue the female sector while another promoting / selling website design and related services will target a wide-ranging group or yet another advertising chicken will pursue the non-vegetarian groups! And what better place than Facebook, to have above 500 million people to target, and nearly everyone of them already divided into groups, classes and sectors! Nowadays many firms are assisting wide-ranging business groups with effective marketing on Facebook, obtaining Facebook fans and Facebook itself also has its own marketing and promotion unit.

Similar to Facebook, Twitter is also a social networking site but then it is a completely different model and thought. Twitter is a website owned by Twitter INC and is a micro blogging site that basically lets Twitter Marketing i.e. update your status and answer the question ‘What are you doing today’ in less than 160 characters. People follow each other on Twitter to keep up a correspondence and many a film personality or TV star and such celebrities are members of Twitter and regularly update their statuses. These individuals have their own set of followers in several thousands and many lakhs. A lot of businesses at present ask you to pay them for assistance in getting you more and more twitter followers. Now if someone has 1 lakh followers and invites them to visit a website to buy a product, and out of those 1 lakh even just 10000 visited that site and bought the merchandise then wouldn’t it be described superb marketing?